Do you like to watch other people play video games? Or maybe you are one of those skilled gamers who love showing off your moves to an audience. If so, knowing what is Twitch Partner Program is definitely for you!
This program provides a number of great benefits, from enhanced streaming capabilities to opportunities to make money. Keep reading to learn more about what the Twitch Partner Program has to offer and how you can become a part of it.
This post may contain affiliate links. By purchasing through these links you to contribute to the growth of this website at no cost. For more information please see our Affiliate Disclosure.
What Is Twitch and Why Is Twitch So Popular?
Twitch is a live streaming platform where people can watch other people play video games. Sounds weird? Maybe, but it’s insanely popular with people of all ages. In fact, Twitch is the fourth most popular website in the United States!
On Twitch people can also chat with other gamers and even join in on the fun.
There’s no doubt that Twitch is a powerful platform with a lot to offer businesses. But let’s be honest: it’s also a bit of a nerdy place. You’re not going to find a lot of fashionistas or socialites hanging out on Twitch. Instead, you’ll find a community of passionate gamers who are always on the lookout for the next big thing.
While Twitch is a great platform for gamers, it can also be a great place for business owners to connect with their target market
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If your business is targeting gamers, then Twitch is definitely worth considering as a marketing platform.
You can connect with potential customers, show off your product in action, and even offer exclusive deals and giveaways. Just be prepared to get a little geeky.
After all, that’s what Twitch is all about.
What Is Twitch Partner Program?
The best part to Twitch is that it’s free to use.
You might say: What? So what’s the catch?
Well, up until recently, if you wanted to make money on Twitch, you had to become a partner.
Twitch Partners are content creators who stream on Twitch on a regular basis and have been vetted by Twitch and proven to be dedicated to their craft.
As help.Twitch.tv puts it:
“The Twitch Partnership Program is for those who are committed to streaming and are ready to level up from Affiliate. Twitch Partners are creators who stream a variety of content, from games, music, talk shows, art, to just about anything else you can imagine.”
As a Partner, you gain access to revenue opportunities, Twitch resources, and a special status on the platform.
Partners receive a share of the advertising revenue generated by their content, as well as other benefits like specialized equipment and training. You will also be able to work closely with the Twitch team to help shape the future of the site.
What Are Twitch Partner Requirements?
In order to become a Twitch Partner, gamers must meet certain requirements.
For starters, they must be dedicated to their craft and have a strong following on the platform. They must also be active streamers who consistently produce quality content.
In addition, gamers must be able to demonstrate their commitment to the Twitch community by participating in events and activities.
Finally, they must exhibit good sportsmanship and be respectful of other members of the community.
According to Twitch themselves, below is the criteria of Twitch partnership:
Source: help.twitch.tv
Meeting all of these requirements is no easy, but those who are successful in doing so can enjoy a number of benefits, including increased exposure and access to exclusive features.
Twitch Affiliate vs Twitch Partner
Twitch affiliate is the entry-level program for aspiring streamers.
Being a Twitch affiliate has its perks.
For one, you get to associate with some of the coolest people on the planet – gamers ;).
You also get to make a living doing something you love – playing video games. And if that wasn’t enough, you also get access to exclusive Twitch emotes that you can use to communicate with your fellow gamers.
This is what you need to do to qualify:
Source: help.twitch.tv
So which program is right for you: Twitch Partner vs Affiliate? It depends!
If you’re serious about streaming and are willing to put in the work to grow your channel, then Twitch partner is the way to go. However, if you’re just starting out and aren’t sure if streaming is right for you, then Twitch affiliate is a great option to get started.
Can You Promote Your Affiliate Links On Twitch?
Yes, yes you can.
Given that Twitch is not only for gamers playing games online, it is also a platform for any other passion, or brand, or niche. You can then create streams and talk to people directly about your niche, where your viewers can interact with you directly by asking questions.
Additionally, you can also promote your affiliate links that are relevant to the topic of your stream.
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Conclusion
For gamers, Twitch has become one of the go-to platforms for streaming and watching live game play. While some gamers are content to just play for fun, others have figured out how to make money through affiliate marketing.
It’s a win-win for everyone involved. Maybe even double win for the streamer.
The gamers get to generate income from doing something they love and get affiliate commissions in the meantime, while the brands get free promotion from passionate advocates.
Are you streaming on Twitch?
Let me know in the comments below!
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– Tatiana
from My Freedom Hustle
Is this earth for gamers! I am kidding, of course.
You have put a brilliant post about the twitch partner program. I knew about it but your blog added clarity to my understanding. It is sure not my passion to play video games nor do I enjoy watching. However, I respect those who enjoy and are truly passionate about it.
The requirements are pretty high for twitch partners. I love this attribute of the versatility of a twitch partner “Twitch Partners are creators who stream a variety of content, from games, music, talk shows, art,”- I have come across some brilliant minds who are extraordinarily talented, I call them “gifted”. It doesn’t come as a surprise they deserve the money and perks.
Starting out as a twitch affiliate as a beginner may open the door to be a partner if you are committed to your passion.
Dear Anusuya,
Thank you for your comment. I think I am on the same side as you, I do not like playing video games nor do I enjoy watching them but I do admire those who do and who manage to make some money in the process.
I was curious myself about what else gamers can do and achieve on the platform other than “just” play games online. With the research I did writing this blog post I made it clear to myself as well as to what it takes to be successful on Twitch 🙂
All the best,
Tatiana
Actually I already knew about Twitch. But not much interest. At least I do not have an account. I did not even think it had an affiliate program. This post is very important to me as an affiliate marketer. I need to find out more about this. What are the payment methods? Thanks so much for posting like this. Keep posting like this.
Twitch does not have an affiliate program as we know it. It rather has a level that you can achieve when you meet certain requirements which is Twitch affiliate. This is just a level before achieving partner level. However once on Twitch and having built an audience, you can include your affiliate links and promote them to your audience.