You have probably heard of target audience before. You might have also heard that you should always keep your audience in mind when writing your blog content. But why is it important to know your target audience in blogging?
Can’t you just write generic content for your generic readers who might like it and keep coming back for more?
Essentially no! The reason for it is that each of the total 4.95 billion of internet users in 2022 are totally different. Each of us browses the internet differently, searches for different things and expects to be “talked to” differently.
Think about it this way: if you’re a fashion blogger, would you rather write for an audience of teenage girls or middle-aged women?
It is therefore NOT possible to write for everybody.
Targeting the right audience is essential for any business, but it’s especially important for bloggers. Because your blog is more than just a platform for you to share your thoughts and ideas – it’s also an opportunity to build relationships and connect with potential customers.
The most important thing is to understand why it’s so important to know your target audience before you start blogging.
What is a target audience
A target audience is a key part of any successful blog. Without knowing your target audience, you can’t create content that appeals to them and engages them with your blog.
So, who is your target audience?
It is important to understand as much as possible about your target audience so that you can create content that resonates with them. When you know your target audience, you can also better determine what other types of content they might be interested in and what products or services they might be interested in purchasing.
How can you determine your target audience
There are a few different ways to determine your target audience.
1. The first is to think about who your ideal reader is.
Think about who your ideal reader is. What do they look like? What are their interests? What do they want to learn from you? Determine what you can offer them that nobody else can? What void in their life are you uniquely qualified to fill?
Although “everybody” may be your target market, consider zoning in on a particular person when you craft your message. Write as though you are speaking directly to them.
Try to create a reader persona. This involves coming up with a detailed description of who your ideal reader is, including their age, gender, interests, and why they would be interested in reading your blog. Once you have your reader persona, you can start to think about what kind of content they would want to see and how you can best reach them.
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2. Another way to determine your target audience is to look at your competition.
Who is your competition targeting? This can be a strong indicator of who your target audience should be. Are they targeting men or women? What age group? Income bracket? This can give you some clues as to who might be interested in your blog.
3. Finally, you can use Google Analytics to see who’s actually reading your blog.
You can use the data from Google Analytics to see who is visiting your website, what pages they’re looking at, and where they’re coming from. This information can be extremely helpful in understanding who your target audience is and what type of content they’re interested in.
Visualizing your target audience is important when blogging because it can help you better understand who your readers are and what they want from your blog. When you have a clear idea of who you’re writing for, you can tailor your content to better meet their needs and interests. This not only makes your blog more engaging and interesting to read, but it can also help you attract new readers and build a loyal following.
How do you create content that resonates with your target audience
Once you have a good understanding of who your target audience is, you can start creating content that resonates with them. After all, you want to connect with them in a way that will encourage them to engage with your brand.
Not sure how to get started? Here are a few tips:
1. Understand what kinds of content your target audience consumes.
Once you know who your target audience is, take some time to understand what kinds of content they tend to consume. What keywords do they use when searching for information online? What are they interested in? What do they read? What do they watch? What do they listen to? This will give you a good idea of the types of content you should be creating.
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2. Create content that is relevant to them.
This is where you actually start creating the content. Write blog posts, create graphics, and make videos that are all geared towards your target audience. Make sure that the content is relevant to them and that it resonates with their interests.
3. Share your content with your audience.
Once you’ve created the content, it’s time to share it with your target audience. Share it on social media, send it out in newsletters, and promote it in any other way you can think of.
Why is it important to know your target audience in blogging
When you’re creating content, it’s important to know who you’re writing for. If you don’t know your target audience, you might end up creating content that doesn’t resonate with anyone.
Instead, take the time to learn about your target audience so you can create content that speaks to them directly. This will help you attract more readers and followers who are interested in what you have to say.
Another reason is that it will help you share your passion for the topic you are blogging about with like-minded people.
Who else can understand you better than people that are interested in the same things as you are? Think about the power of this! This can help you create a community where you share your ideas with each other and make new friends.
Becoming a successful blogger
When you know who your target audience is, it becomes much easier to create content that resonates with them. You can understand their interests and what types of content they consume, which will help you create content that is relevant to them.
Additionally, when you share your content with your target audience, they are more likely to engage with it and even convert into followers and customers.
Ultimately, taking the time to understand your target audience is essential for any blogger who wants to create successful content.
Did you like this article? Let me know in the comments below and share it with your network!
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Thank you,
I personally come from a niche where I was part of the audience for a long time and still am to a certain degree. However, I just realized that I never really asked myself the question what kind of material I actually want to see as a customer…
That´s definitely something I will explore the next few days. Looking forward to the answers I might get!
Take care
Thimo
Hi Thimo and thank you for your thoughts.
We all are part of certain audiences, be it a TV show or various websites and online information on our hobbies for example. We will remain faithful and return to those sources where we feel that the information provided is true, original, and helpful. This is exactly what we are trying to do in blogging as well.
All the best,
Tatiana
It really helps if you know about the topics you write about too as your expertise will shine through to your readers. That will make them want to come back to your site for further information.
You don’t talk about being very opinionated with your content. Not all niches are suited to this style of content delivery but being contentious in reviews, for example, can get people hot under the collar and make them want to leave comments on your posts.
I think about Howard Stern here – the shock jock. He has lots of listeners, many of whom really dislike him but they can’t help themselves – they have to hear what outrageous thing he’s going to say next.
It’s a great strategy because he triggers the people who like him and those who don’t.
Although, that said, I’ve never written a blog with that contentious approach myself.
Gary
Hi Gary and thank you for your comment.
I agree with you on the fact that absolutely, having an expertise in the niche that you are in is very important. That is, expertise not to be confused with being an expert. Sometimes, simply knowing more than a complete beginner can help better the starter audience compared to an article written by an expert which is too advanced for a beginner.
My approach on this is to first try it myself, learn as much as I can can about the topic and then share my experiences on my blog with my audience 🙂
In terms of writing contentious content, I admire the success the people who create it have. I admire their courage and ability to express their opinions no matter what.
When it comes to me and my content, I tend to write from experience and based on the best practices that I found work best for me.
All the best,
Tatiana
We are glad that we ran into your website and learned about your target audience and who should be ours. We have two websites so we are in two different niches that require two different kinds of audiences and it’s helping them out when the content is relevant or when they can relate with what they read.
This blog helped us understand why our target audience is so important and helpful to know exactly who they are.
Cheers,
MnD
Hi MnD and thank you for your thoughts.
I am happy you have found some insights in my article and hopefully, that will help you create even more content that is even more relevant to your audience.
Cheers,
Tatiana
Understanding your target audience in any business is key, more so in the world of blogging. This helps create content that is specific and custom-made for your readers or audience. Checking what others in your niche are doing is also great as you’ve mentioned. However, i also feel one should strive to be an authority in that niche. That way you can appear higher in search engines compared to your other competitors.
Cheers.
Hi Femi,
Thank you for your comment.
I fully agree with you regarding striving to become an authority in your niche. However, as a beginner blogger it is hard to be an authority as you are still learning. That in itself should not put anyone down. Everybody has once been a beginner. By working hard, plenty of research and never giving up is how wisdom is created 🙂
Wish you all the best,
Tatiana